百事:百事可樂的名稱來自消化酶胃蛋白酶(pepsin)。最初這種飲料是作為助消化的健康飲品來賣的。
Pepsi: Pepsi or “Pepsi-Cola” was named after the digestive enzyme pepsin. The original drink was sold as a digestive aid and health tonic.
阿迪達斯:這是創始人Adolf Adi Dassler的小名“Adi-Das”,他的兄弟 Rudolf Rudi Dassler也開了一家賣鞋的公司,叫做Ruda,也就是後來的Puma。
Adidas: This was a nickname of founder Adolf Adi Dassler - “Adi-Das…” Rudolf Rudi Dassler, his brother, also started a shoe company called Ruda, which later turned into Puma
7-11:這家公司第一家便利店叫做Tote'm商店,意為顧客可以“toted”(提走)買好的東西;1946年,Tote'm改名為7-11,象征了商店延長後的營業時間:早上7點-晚上11點,每周7天無間斷營業,當時這可是頗為新穎的商業模式。
7-11: The company’s first convenience outlets were known as Tote’m stores since customers “toted” away their purchases; In 1946, Tote’m became 7-11 to reflect the stores’ new, extended hours – 7 a.m. until 11 p.m., seven days a week, which was pretty unheard of back then.
星巴克:很少有公司會在小說裡尋找取名的靈感,但是星巴克就是不走尋常路。它的名字來源于小說《白鲸記》裡的人物。
Starbucks: Not many companies dive into the world of fiction literature to find inspiration for their brand, but Starbucks is not just any company. Its name comes from a character in the story of Moby Dick.
夏普:這家公司的第一個産品——永遠鋒利的鉛筆——實際上是這家跨國企業名字的來源。
Sharp: The company’s first product, the ever sharp pencil, is actually where this multinational corporation got its name.
樂高:1934年,丹麥木匠Ol Kirk Kristiansen,也就是現在家喻戶曉的樂高品牌創始人,要求他的員工為他日漸壯大的玩具公司想一個好名字。進入最終角逐的兩個候選名稱是Legio和Lego。第一個來源于“legion”(軍團之意)一詞,代表了他們的“玩具大軍”。第二個詞,也就是最後的勝出者,來源于丹麥語“leg godt”,意為玩得開心。
Lego: In 1934, Danish carpenter Ol Kirk Kristiansen, the founder of what we now know of as Lego, asked his staff to come up with a good name for his growing toy company. The two names that ended up being finalists were “Legio” and “Lego”. The first was a reference to a “legion” as in a “Legion of toys”. The second, which won out, was made from a contraction of “leg godt”, which is a Danish phrase meaning “play well”.
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