“每一次，我都不是在做一個有形的空間規劃，每一次我都在構建一個心中的美好世界！”

——BloomDesign創意總監 李寶龍

“For each project， I don‘t merely work to figure out the spatial planning， but more importantly， to create the beautiful world in my heart.”

——Li Baolong， Creative Director of BloomDesign

由BloomDesign綻放設計為Remember女裝品牌打造的首家“新零售探索店”在上海虹口龍之夢拉開品牌探索的序幕，本案的設計重點以探索品牌跟消費者新的互動關系、品牌體驗的未來性，品牌精神以及品牌價值觀的表達為主要方向，經過品牌重構的方式呈現了Remember品牌未來的可能性！

BloomDesign created the first concept store for Remember， a Chinese womenswear brand， which is situated in CapitaMall Hongkou， Shanghai. The design focuses on exploring new interactive relationships between the brand and consumers， future possibilities of brand experience as well as the expression of brand spirits and values. The store refreshes the brand’s image， and opens up new possibilities for it.

打破傳統、探索與創新Innovative

空間中占比最大的内容是服裝在空間中的陳列方式。綻放設計打破了服裝行業原有的陳列形式，在空間中設計了一組高低錯落，曲折蜿蜒且行雲流水的陳列貨架，以一種無規律無秩序的，自由豐富的商品陳列給消費營造了一種更為放松的購物體驗。

The way that garments are displayed is the highlight of the overall interior design. BloomDesign broke with the conventional way of display in traditional apparel stores， and created a set of undulating， winding and free-flowing racks. Those irregular and disorderly racks enable clothes to be displayed in a diverse and flexible manner， which provides customers with a more relaxing and pleasant shopping experience.

為品牌植入自然的基因Natural & austere

綻放設計在空間中借用粗犷且充滿力量感的天然石材，細膩溫和的多層木闆，來設計空間中的家具道具以及空間裝飾，這種原始材料所傳達出自然，質樸的感受最終會成為品牌印象的一部分。

BloomDesign utilized solid and rustic natural stones as well as warm plywood to decorate the space， and to form furniture and props. The primitive materials give a natural and austere impression， which constitutes an important part of the brand‘s image.

為消費者帶來新的靈感Inspiring

空間中銀色的不鏽鋼陳列台、藍色的“星球”和曲折蜿蜒的貨架以一種失重狀态“漂浮”在空中，與粗犷厚重的天然原石，大理石展台，充滿力量感的椅子形成強烈對比。這種感受和視覺上的沖突為消費者帶來新的靈感和啟發。

The stainless steel stand， the blue ball and the twisting racks seem to be floating in the air， which strongly contrast with the solid natural stones， marble stand and forceful chair. Such visual distinction can bring fresh inspirations to customers.

自然的啟發和治愈Enlightening & healing

借用《新零售藝術》作者露西．強森的一句話“把店鋪變成藝廊，把選品陳列變成行為藝術，把消費變成一趟發現之旅”，綻放設計與Remember品牌一道為消費者打造具有探索性，前瞻性，未來性的購物體驗，我們希望消費者在購物的同時内心能得到自然的啟發和治愈！

In the book The Creative Shopkeeper， Lucy Johnson proposed to turn stores into galleries， product display into performance art， and consumption into a journey of discovery. For this project， BloomDesign and Remember together explored to create forward-looking shopping experiences for consumers， hoping that their inner mind can be enlightened and healed by naturalness of the space.

項目信息——

設計公司：BloomDesign綻放設計

創意總監：李寶龍

主創設計：南鴻天

設計團隊：邱文娣，廖文傑，張靜，趙一川

燈光設計：南鴻天

項目地址：上海市虹口區西江灣路388号凱德龍之夢購物中心

建築面積：90㎡

項目材質：灰色編織地毯、灰色麻石、鏡面、白色亞光金屬闆

完工時間：2019.8

攝 影：魯哈哈

Project information——

Interior design firm： BloomDesign

Creative director： Li Baolong

Chief designer： Nan Hongtian

Design team： Qiu Wendi， Liao Wenjie， Zhang Jing， Zhao Yichuan

Lighting design： Nan Hongtian

Project location： CapitaMall Hongkou， No. 388 West Jiangwan Road， Shanghai， China

Project area： 90 ㎡

Completion time： August 2019

Main materials： gray woven carpet， gray granite， mirror， white matte metal panel

Photography： Lu Haha

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