由方入圓，

From the square

破矩成圜。

to the circle

反常合道，

Abnormal but reasonable,

無理而妙。

unreasonable and wonderful

項目位于中國成都富森美南門2号館，這裡彙集了衆多品牌,也形成了獨有的沉浸式購物體驗中心，本案項目位于商場三樓的扶梯左側，面向中庭的通道型位置，但在實際的遊覽動線上容易被消費者錯過。如何改變這一問題是設計亟待解決的。

The project is located in Hall 2, Fusen Mall, Chengdu, China, which gathers many brands and also forms a unique immersive shopping experience center. The project is on the left side of the escalator on the third floor of the mall, facing the atrium, but it is easy to be missed by consumers in the actual sight . How to solve this problem is an urgent problem for design.

品牌故事

Brand Store

━

意大利巨人，隸屬C＆L(ciambella legnami)公司，始建于1881年，擁有生産獨體實木地闆71年曆史，是全球最早做地熱的原木地闆品牌。

Giant(ITALY) The brand is Subordinate to C&L(Ciambella Legnami) company, founded in 1881, has 71 years of production of wood floor, is the world's earliest geothermal raw wood flooring brand.

奧地利威茲帕克，成立于1831年，位于奧地利Weiz城内，有超過180年對木材的處理制作經驗，對研發的重視和持續的探索，一直以高水準在行業保持着較高地位。

WEIZER Weizpark(AUSTRIA) Founded in 1831, is located in Weiz, Austria, has more than 180 years of experience in wood processing and production, the emphasis on research and development and continuous exploration, has been a high level in the industry to maintain a high position.

如何将兩個頂級品牌融入有限的空間，既能夠充分展示産品優勢，又要符合消費邏輯，讓其成為一個消費目的地，從而達到沉浸體驗的效果，這是設計上要解決的第二個難題。

How to integrate the two top brands into the limited space, which can show the advantages of the product, and conform to the consumption logic, so as to make it a consumption destination, to achieve the effect of immersion experience, is the second problem to be solved in the design.

“方”與“圓”的複合探索

Compound Exploration of "Square" and "Circle"

空間結構

The Spatial Structure

━

在空間的構成上，我們賦予兩個品牌不同的形态，并探索他們之間的關系，以期呈現兩者的差異并統一于一體。

In terms of the composition of space, we give the two brands different forms and explore the relationship between them in order to present the differences and unify them.

“方”

“Square”

━

方在形态上由直線構成，規矩方正，寓意規範、正直。

Square is composed of straight lines in form, square rules, meaning standard, integrity.

“圓”

"Circle"

━

圓在形态上溫潤柔和，寓意和諧。

The circle is warm and soft in form, implying harmony.

“由方入圓，破矩成圜”

From The Square To The Circle

━

古代藝術家們崇尚“圓”之美，但并非獨立欣賞，而是以“方”入圓，因“圓”識方，需要形态之間的彼此襯托，方得藝術技巧之大美。方是具象的，是可以被感知識别的，而圓是超越于方的，是意識層面的代表，方與圓之間的辯證關系，是一種由具象進入抽象的運動過程。

Although ancient artists praised "circle", they did not advocate it in isolation. They believed that to enter a circle with "square", because we appreciated the square from circle, it is the great beauty of artistic skills. Square is concrete and can be felt and touched, while circle is beyond square. The dialectical relationship between square and circle is a movement process from concreteness to abstraction.

外方内圓雖與常理相反，但無理而妙，構建了一個對立的視角，立意将熟悉的事物陌生化呈現。

Although the outer square and the inner circle are contrary to the common sense, they are unreasonable and wonderful. They construct an opposite perspective and intend to present the familiar things defamiliarization.

木曰曲直

Two Forms Of Tree，Curved and Straight

━

樹木有兩種形态，曲與直，曲對應圓，而直對應方，通過兩組對應關系實現形态與肌理的結合。立足産品以“木”為本，輔以其他材質，在細節上投射出原木本質：來與自然，記錄年輪，蘊蓄時光。

There are two forms of tree, curved and straight, curved corresponds to circle, while straight corresponds to square. The combination of form and texture is realized through the corresponding relationship between the two groups. Based on "wood" , supplemented by other materials, in detail projected the nature: From nature, recording time.

設計反思

Desin Reflection

━

作為一名設計者，任何一個切入點都可以展開來創造空間。而切入點和過程的不同都會導緻最後呈現結果的差異。若在功能價值的基礎之上，跳出窠臼，從一個新的角度重新诠釋事物，從而實現詩歌般的感染力。

As a designer, any entry point can be expanded to create space. Differences in pointcuts and processes can lead to differences in the final results. If on the basis of functional value,not follow the beaten track, reinterpret things from a new Angle, so as to achieve poetic appeal.

項目信息

Information

━

項目名稱：百瑪家居概念展廳

Project Name：BAIMA Concept Exhibition Hall

項目地址：四川·成都富森美家居

Project Address：Chengdu, China

項目面積：120m²

Project Area：120 m squared

設計單位：度合一衡

Design Team：DHB

主案設計：孫康、轶菡

The Main Designer：Mark Sun, Yihan

參與設計：彭婷婷、劉偉

Participate in Design：Ting-ting peng, Wei Liu

施工單位：歲悅裝飾工程有限公司

Construction Unit：Suiyue Decoration Engineering Co. LTD

設計時間：2021.09

Design Date：Sep. 2021

完成時間：2021.12

Completion Time：Nov. 2021

開業時間：2022.01

Opening Time：Jan. 2022

項目攝影：404NF STUDIO

Photography：404NF STUDIO

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